Bharti Kher uses 'bindi' as a metaphor for the third eye and its constant search for the truth, creating something truly ABSOLUT.
Absolut Art
Absolut has always been known for its unique collaborations with creative minds. Artists – collaborate with them to create creative installations of the ABSOLUT bottle.
The ABSOLUT KAPOOR piece comes across as the negative of a photograph through the use of a vibrant color as its distinctive signature, and aims to bring together elements that redefine and transform the relationship between the object, the viewer, sculpture and space. Anish Kapoor, for Absolut, wants to reinterpret the iconic bottle while evoking a sublime experience and generating amazement.
Writer Vikram Seth distills his inspiration both in poetry and on canvas, creating an experience that is truly ABSOLUT.
Subodh Gupta uses everyday objects, dissolving their former meaning and function into something outstanding and truly ABSOLUT.