Gameplan is committed to assisting our clients in meeting their full market potential through events that help promote their brand. Thus, over the years Gameplan has organised, marketed and produced a number of sports and non-sports related events, including talk shows, media interactions, quizzes, workshops, consumer activities, sports facility launches, competitions and meet & greets.
Product Launch of Varilux Essilor
Gameplan organised an ad shoot for Varilux Essilor with former India captain Sourav Ganguly at the CC&FC on 21st April, 2016. Leading ophthalmic lens maker Essilor has appointed Ganguly as the brand ambassador for its Varilux range of advanced progressive lenses. It was an extensive day of intense shooting both indoor and outdoor but Dada, as he is fondly called, was game and uncomplainingly did take after take in order to get the perfect shot.
On 29th April'2016, the product launch of Varilux Essilor was held at the Taj Bengal at which all the major opticians were in attendance.
ROYAL STAG BARREL SELECT THREE-CITY “PERFECT STROKES” TOUR
On Saturday, March 12, 2016, the second of the Royal Stag Barrel Select three-city “Perfect Strokes” tour, was held at the an event at the Calcutta Club which, for an hour at least, turned into a Cricket Club!
Cricket Association of Bengal chief and former India captain Sourav Ganguly, Kolkata Knight Riders’ captain Gautam Gambhir and West Indies all-rounder Dwayne Bravo took the stage on the club lawns, which was packed to capacity. The discussion, moderated by cricket author Boria Majumdar, was a lively, humorous and witty one – just perfect for a Lovely Saturday evening – yet it also focused on the serious business of the upcoming Twenty20 World Cup. The cricketers were candid and open and, above all, they too had fun, as did the audience.
When the floor was turned over to the audience, Sourav was asked of Dhoni should come up the order? “Not really,” came Dada’s quick reply. “Dhoni is best suited for the No. 6 position because I see him as a finisher.”
Gautam Gambhir was asked what the chances were of KKR winning the IPL in 2016? The captain just said that they “go out there one more time and do it for the city… The love and support that I have got here has just been amazing”.
The evening ended on a high note with Bravo entertaining the crowd by showing off his off-the-pitch moves, singing and grooving to his own song, “Champion”.
On March 11, the day before the Kolkata event, the Perfect Strokes barrel rolled into Mumbai with Mahela Jayawardene, Virender Sehwag and Dwayne Bravo.
According to the Nawab of Najafgarh, his perfect moment was “seeing us play the finals against Pakistan and beating them in the 2007 inaugural T20 World Cup.”
For Bravo, the “Perfect moment was four years ago winning the T20 World Cup in Sri Lanka”, and taking that last catch which he calls the “Champion” catch.
Mahela’s “perfect moment” was when Perera hit a straight boundary over Ashwin’s head to help Sri Lanka win the 2014 T20 World Cup. It was a “sweet moment” for the Lankans.
The first of the “Perfect Strokes” tour kicked off in Delhi on March 9. The panel, comprising Robin Uthappa, Virender Sehwag and Gautam Gambhir, was moderated by Rajdeep Sardesai.
To a question by Rajdeep whether a T20 match can be won by a single player, Gambhir replied :
“T20 cannot be won by a single player, it’s a collective effort”, while Sehwag was of the opinion that India had a 99% chance of winning 2016 edition of the World T20. Robin Uthappa’s formula for a team to win? Team effort and momentum are the key components, he felt.
GLENLIVET WITH VIKRAM SETH
It was a stylish evening of literature and music when The Glenlivet Founder's Reserve, the latest introduction from the brand, was launched recently in Mumbai in November, 2015.
The brand's international ambassador, Alex Robertson, introduced the new expression from the brand's portfolio as 'the ultimate tribute to the founder George Smith's original vision'. The new variant from the brand, which is the category leader in the world and India, was launched at the event curated with author Vikram Seth and Alex. True to the brand's essence of being associated with literature, the launch was preceded by a book reading session by Seth to exemplify the core philosophy of the new product - going back to the original, and paying tribute to a rich heritage.
INDIAN SUPER LEAGUE - SEASON 2
Indian Super League - Activation
GATORADE INDOOR ROWING CHAMPIONSHIP
On the 13th December'2015 Acropolis mall hosted the Indoor Rowing Competition in association with the Rowing Federation of India and West Bengal Rowing Association. Gameplan organized the branding and setting up of the event. Gatorade was the title sponsor for the event. The medical partner for this event was Fortis Hospital. There were 5 categories for the participants for both men and women in terms of their weight category. During the competition the registration was still on. All the on lookers were excited about what's happening. The non- professional rowers were also a part of this event. The event was successfully done!
ROYAL STAG BARREL SELECT PERFECT STROKES
On 28th Nov'15 Gameplan organized an event which was held at the Saturday Club. Bollywood directors Raj Kumar Hirani and Zoya Akhtar were the guests for this interesting event.
The theme of the chat show was humorous in nature with keeping cinema as the main topic of discussion. In the hour and half long chat the directors were candid, open and above all, fun. The tennis court at the club was the perfect setting for the even with live food counters, and a bar at which Royal Stag offered free drinks against a coupon to the guests.
The seating arrangement was more like a 'Parliamentary' seating arrangement accommodating 800.
With a full house, the show turned out to be interesting with the audience asking for more from the speakers with a Q&A session as well at the end. The topics were diverse ranging from the directors' 'Aha!' moment' to Aamir Khan.
The host of the show, Gaurav Sawant from India Today conducted the programme with perfect timing and relevant questions. A great programme, indeed!
A three city tour - Pune, Kolkata & Gurgaon.
PAN MACMILLAN PRESENTS KUNAL BASU'S KALKATTA
On 29th October'15, Pan Macmillan along with Gameplan organized the book launch of 'Kalkatta, 2015' at the Calcutta Club for Kunal Basu.
Kunal Basu, the acclaimed author of The Opium Clerk, The Miniaturist, Racists and a collection of short stories, The Japanese Wife, was present to discuss his latest literaray venture and interact with the elite and erudite audience at the Club.
The programme brought in a full house on the lawns of the club. The author enthralled the audience with remarkable candor and deep insight about the subjects that he chooses to write on. Basu touched upon various issues ranging from his passion for the unusual and challenges he faces wearing the double hats of an academic as well as a novelist.
About the author : Born to Communist parents, he was brought up on books and enriching conversation at home that was visited by a galaxy of prominent men and women of the day. After his doctoral degree, Basu taught at McGill University, Montreal, from 1986–1999. His 13 years at McGill were interrupted only by a brief stint at the Indian Institute of Management Calcutta, in 1989. Since 1999, he has been teaching at Oxford University's Saïd Business School. Kunal Basu has also written financial pieces for business publications such as Fast Company and MIT Sloan Management Review.
The Unputdownable Knights with The Telegraph- A meet and greet organised by Gameplan along with The Telegraph exclusively for TT readers. Held at the ITC Sonar, it was compared by Mir and attended by Jaques Kallis, Manoj Tiwary, Laxmi Ratan Shukla, Debabrata Das, Sunil Narine and Yusuf Pathan.
Tonga ride from Victoria Memorial with ITC Vivel – Gameplan organised a tonga ride for ITC Vivel consumers from Victoria Memorial to Eden Gardens. It was flagged off by Bengali film star Dev along with Manoj Tiwary, Laxmi Ratan Shukla and Debabrata Das. The consumers watched a KKR practice session at Eden Gardens.
Practice Session viewing for Royal Stag and Chirag – Organised by Gameplan, Royal Stag and Chirag consumers were treated to a KKR practice session.
ICC WORLD CUP 2011
Nokia pinch-hitting events: A two-part event comprising of a media interaction and closed-door event for trade partners who got the opportunity to meet some legends of the cricket world during the World Cup. At the Kolkata event, the trade partners met and interacted with none other than Imran Khan, while those in Bangalore, Delhi and Hyderabad had the pleasure of meeting West Indian great Sir Vivian Richards.
Pepsi Change the Game: Gameplan organised consumer activity events at various cities — with Robin Uthappa in Delhi and Hyderabad; Piyush Chawla in Ghaziabad, Pune and Ahmedabad; Manoj Tiwary in Kolkata, and Rohit Sharma in Bangalore.
Pepsi Talk Show: We organised a talk show on April 1, 2011, in Mumbai. The event was for the top management and consumers of Pepsi and featured Ravi Shastri and Ayaz Memon.
Ananda Bazar Patrika event: Organised in Kolkata, during the World Cup, the event was a media interaction attended by cricket legends Vivian Richards, Steve Waugh, Kapil Dev and Sourav Ganguly. It was hosted by Mandira Bedi.
Shrachi sports facility launch: The event was organised for the launch of a sports facility sponsored by Shrachi at Burdwan. The entire event was conducted by Gameplan, hosted by television sports journalist Mayanti Langer and Chief Patron Steve Waugh.
Idea Champions of the World Events – Gameplan organised the events and co-ordinated the appearances of some of the former World Cup winning captains: Allan Border, Imran Khan, Arjuna Ranatunga and Steve Waugh.
Nokia events with Brett Lee: Gameplan organised Brett Lee's appearance at a Nokia event during IPL 2011 at Mumbai. Brett, who everyone knows can strum a mean guitar just as well as he sends down the fast balls, played a guitar solo in a closed-door event for consumer and trade partners. A similar event was held in Kolkata where he jammed with the multi-talented Mir and his band. The events were extensively covered by the media.
Shrachi event at Durgapur Junction Mall – Gameplan organised this consumer activation event with KKR coach Dav Whatmore and Sreevats Goswami.
Fever FM-Knights Knock and Junior Knights: Organised by Gameplan, the winners of the Fever FM Knights Knock and Junior Knights competitions held by Fever FM got to meet the Knights including Shakib al Hasan, Ryan ten Doeschate and Jacques Kallis. The highlight: Besides getting to watch the Knights in action during their practice at the Eden, the kids got the chance to take photographs with them and collect autographs of their favourite players.
Knighthood-T2 Quiz: Gameplan organised the entire quiz which was held at the ITC Sonar in Kolkata. The usual quizzing rounds were interspersed with the Knights interacting with the participants and even asking questions based on their personal lives. The Knights that took part were Mark Boucher, Manoj Tiwary, Jacques Kallis, Shakib Al Hasan and coach Dav Whatmore. Once again the quizmaster was Joy Bhattacharjya.
Royal Stag event: A meet-and-greet organised by Gameplan exclusively for Royal Stag top management and trade partners. Held at the ITC Sonar in Kolkata, it was compared by Kolkata's very own funny-man Mir and attended by Ryan ten Doeschate, Laxmi Ratan Shukla, and Dav Whatmore.
KKR-Linc partnership: Organised an event at ITC Sonar to announce the KKR-Linc partnership. The meet and greet was attended by Dav Whatmore, Owais Shah, Iqbal Abdullah, Murali Kartik and Brad Hodge.
KKR-Shrachi Partnership: Organised an event at ITC Sonar to announce the KKR-Shrachi Partnership which included a meet and greet with KKR players.
HP Workshop at Jaipur: HP organised a workshop for top professionals who utilise their products from various industries. Gameplan brought Ravi Shastri on board to conduct a session with them on leadership skills through his experience in cricket.
T2 Quiz: Gameplan organised a fun evening of quizzing in association with The Telegraph. The event was hosted by quizmaster Joy Bhattacharjya and was attended by Shane Bond, Ishant Sharma and Dav Whatmore.