One of Gameplan’s key achievements in the field of sports in India has been the introduction and popularisation of 3D signage. Over the years, we have not only executed 3D signs in India, but also in Sri Lanka, Pakistan and Bangladesh in various prestigious International Cricket Council tournaments, including the World Cup in India-Sri Lanka-Bangladesh in 2011. In addition, we have also implemented 3D signage in football, hockey, and kabaddi, during such premier events as the Indian Super League in football, the Pro Kabaddi League, and Fédération Internationale de Hockey (FIH) tournaments in India. Three-dimensional signage has brought in a revolution in the field of instadia advertising aimed at television audiences. 3D logos are positioned directly on the field, either painted on the surface or as a mat, providing excellent exposure for the sponsor without obstructing the natural play of the game. This unique form of surface branding results in a logo that is laid flat on the playing surface, but appears to be standing upright or
floating on screen to the viewer. As 3D logos are designed for the main television cameras, they receive more coverage than most other forms of branding around a stadium, such as perimeter boards and hoardings.